Visit Michigan’s Winter Wonderland

Some readers may recall a time in the mid to late 1960s when Michigan’s automobile license plates featured the phrase, “Water-Winter Wonderland.” It was an apt description for our state, which is defined by its geography, but also its climate.

Indeed, recreation and tourism have always been signature Michigan attractions. In 2014, more than 113 million people visited our state and spent $22.8 billion that generated $37.8 billion in total business sales that year. 6.2 percent of all jobs in the state — more than 326,000 — are sustained by the travel-related economy.

As Michigan’s economy grows, our natural resources will continue to play an increasingly important role.

Since we experience several months each year of wintry weather, outdoor winter activities contribute mightily to our economy. And what better place is there than Michigan’s Winter Wonderland?

From snowmobiling, downhill and cross-country skiing, snowboarding, ice skating, snowshoeing, mushing, ice fishing, hunting, and so much more — Michigan is the place to experience winter.

With more than 6,500 miles of snowmobile trails, 3,000 miles of cross country skiing trails, and 51 downhill ski areas featuring 260 lifts and 1,000 runs, Michigan is a polar playground for your family to explore.

And when it’s time to warm up, Michigan offers indoor adventures as well, with world-class resorts, hotels and restaurants, spas and getaways awaiting you and your loved ones.

Check out the Pure Michigan Winter Travel Guide to plan your next adventure and experience winter in a new light.